Collection of research papers «ECONOMIC STRATEGY AND PROSPECTS OF TRADE AND SERVICES SECTOR DEVELOPMENT»

Current Issue

No. 1 (39) (2026)

View No. 1 (39) (2026)

Published: 2026-05-20

ЕКОНОМІКА ТА МІЖНАРОДНІ ЕКОНОМІЧНІ ВІДНОСИНИ

STRATEGIC MANAGEMENT OF DIGITAL GROWTH IN ENTERPRISES

Serhii Zubkov, Pavlo Semernin

6-21
- PDF (Ukrainian)
EVALUATING THE EFFECTIVENESS OF DIGITAL TRANSFORMATION IN ENTERPRISE BUSINESS MODELS

Dmytro Kononenko

22-35
- PDF (Ukrainian)
TRANSFORMATION OF UKRAINE’S AGRO-INDUSTRIAL COMPLEX UNDER CONDITIONS OF WARTIME UNCERTAINTY

Marianna Pavlyshyn

35-46
- PDF (Ukrainian)
MODELS OF ENTERPRISE PLATFORM STRATEGY IMPLEMENTATION

Olena Kruhlova, Serhii Misnyk

47-53
- PDF (Ukrainian)
INSTITUTIONAL FRAMEWORK FOR SME TRANSFORMATION IN THE CONTEXT OF DIGITALISATION

Viktoriia Вікторія Анатоліївна, Olha Rachkovan

54-67
- PDF (Ukrainian)
ARTIFICIAL INTELLIGENCE IN METHODOLOGY AND ORGANIZATION OF SCIENTIFIC RESEARCHES IN HOTEL AND RESTAURANT BUSINESS

Kseniia Kalienik, Viktoriia Skrynnik, Yehor Vyholov

67-78
- PDF (Ukrainian)
INFRASTRUCTURE RECONSTRUCTION AND ECONOMIC REVITALIZATION IN THE LIBERATED TERRITORIES: STRATEGIC APPROACHES AND PROSPECTS

Elnura Mammadova

78-91
- PDF (Ukrainian)
ECONOMIC REINTEGRATION OF THE LIBERATED TERRITORIES AND STRATEGIC DEVELOPMENT DIRECTIONS OF THE NON-OIL SECTOR

Mammadova Samira

91-100
- PDF (Ukrainian)

ОБЛІК І ОПОДАТКУВАННЯ

TOKENS IN INTERNATIONAL TRADE: ACCOUNTING IDENTIFICATION OF DIGITAL ASSETS AND TAX BASE FRAGMENTATION

Svitlana Semenova

101-113
- PDF (Ukrainian)
INTELLECTUALIZATION AND AI-ORIENTED TRANSFORMATION OF ACCOUNTING AND ANALYTICAL DATA IN SOCIO-ECONOMIC SYSTEMS OF ENTERPRISES

Iryna Nesterenko, Nadiia Kovalevska

113-125
- PDF (Ukrainian)
FEATURES OF ACCOUNTING POLICY FORMATION OF FOREIGN ECONOMIC ENTERPRISES

Oleh Yatsiuk

126-140
- PDF (Ukrainian)
STRUCTURAL AND FUNCTIONAL MODEL OF INTEGRATED ACCOUNTING AND CORPORATE REPORTING OF AN ENTERPRISE

Alexander Liapun

140-151
- PDF (Ukrainian)

ФІНАНСИ, БАНКІВСЬКА СПРАВА, СТРАХУВАННЯ ТА ФОНДОВИЙ РИНОК

FORMATION OF THE INVESTMENT CLIMATE OF UKRAINE AS A PREREQUISITE FOR ITS SUSTAINABLE SOCIAL AND ECONOMIC GROWTH

Оksana Blуznіuk, Tetiana Staverska, Halyna Lysak

152-169
- PDF (Ukrainian)
UKRAINE’S FINANCIAL REPORTING: COMPLIANCE VS MANAGEMENT

Volodymyr Anichkin

170-178
- PDF (Ukrainian)

МЕНЕДЖМЕНТ

AUTOMATION OF CONSUMER FEEDBACK REVIEW BASED ON NATURAL LANGUAGE PROCESSING METHODS

Yuriy Skorіn

179-192
- PDF (Ukrainian)

МАРКЕТИНГ

PARADIGMATIC TRANSFORMATION OF MARKETING RESEARCH SYSTEMS IN THE CONTEXT OF DIGITALISATION

Nataliia Savytska, Oleg Sinayuk

193-206
- PDF (Ukrainian)
MANAGING A PRODUCT'S MARKET POTENTIAL IN A COMPANY'S MARKETING STRATEGY

Olena Zhehus

206-218
- PDF (Ukrainian)

ТОРГІВЛЯ

MODERN CONCEPTS OF STRATEGIC QUALITY MANAGEMENT OF PRODUCTS AND SERVICES IN THE FIELD OF TRADE AND SERVICE

Larysa Tatar, Tetiana Karbivnycha, Kateryna Spodar

219-234
STRATEGIC INTEGRATED COMMUNICATION MANAGEMENT IN SMALL RETAIL ENTERPRISES DURING WARTIME

Danylo Romanov, Iryna Mykolaichuk, Iryna Fedulova

234-251
- PDF (Ukrainian)

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