No. 1 (37) (2025)

Published: 2025-05-30

ЕКОНОМІКА БІЗНЕСУ

SYNERGY OF STRATEGIC MANAGEMENT AND LEADERSHIP IN UNCERTAIN CONDITIONS

Roman Buhrimenko, Polina Smirnova

48-56
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MACROECONOMIC POLICY OF UKRAINE IN THE CONTEXT OF EUROPEAN INTEGRATION: WARTIME CHALLENGES AND STRATEGIC PRIORITIES

Kateryna Velychko

56-70
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RISK ASSESSMENT METHODOLOGY IN THE PROCESS OF SUBSTANTIATING BUSINESS PROJECTS

Roman Buhrimenko, Polina Smirnova

70-80
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OPTIMIZATION OF STRATEGIC ENTERPRISE PROCESSES IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT PROVIDING

Hanna Bazetska, Oleksandr Starov

80-93
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METHODOLOGY FOR ASSESSING THE IMPACT OF DIGITALIZATION ON THE ECONOMIC EFFICIENCY OF ENTERPRISE BUSINESS PROCESSES

Serhii Zubkov, Valentyn Liapota, Maksym Ponomarov

93-108
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МЕНЕДЖМЕНТ І МАРКЕТИНГ

THE IMPACT OF MODIFYING MARKETING APPROACHES ON THE LEVEL OF BUSINESS RESILIENCE IN THE FACE OF CHANGING CONSUMER PATTERNS

Ellina Pakhucha

108-120
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SALES PROBLEM OR CONSUMER RELATIONSHIP: DETERMINANTS OF FUNCTIONAL FOOD MARKET PROMOTION

Наталія Леонідівна Савицька, Вікторія Владленівна Євлаш, Катерина Сергіївна Олініченко

120-134
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ASSESSMENT OF THE PRICE FACTOR IMPACT ON THE FOREIGN TRADE INCOME CHANGE

Kostiantyn Leshchuk

134-149
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ОБЛІК І ФІНАНСИ

DIGITAL TECHNOLOGIES AS A DRIVER OF TRANSFORMATION OF ACCOUNTING FOR ECONOMIC ACTIVITY OF ENTERPRISES

Nadiia Kovalevska, Iryna Nesterenko, Roman Ostapenko

6-20
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CONTROL AS AN INDICATOR OF MINIMIZING INTERNAL RISKS OF BUSINESS ENTITIEST

Tatiana Naumova, Andriy Tuchak

20-34
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MODELING OF ACCOUNTING SUPPORT IN THE E-BUSINESS MANAGEMENT INFORMATION SYSTEM

Iryna Nesterenko, Nadiia Kovalevska, Vladyslav Yatsenko

34-48
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ГОТЕЛЬНО-РЕСТОРАННА СПРАВА

ANALYSIS OF THE CURRENT STATE AND PROSPECTS OF HOTEL INDUSTRY DEVELOPMENT IN KHARKIV

Tetiana Karbivnycha, Kateryna Spodar, Andrii Penkin, Kateryna Piskun

151-162
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