THE IMPACT OF MODIFYING MARKETING APPROACHES ON THE LEVEL OF BUSINESS RESILIENCE IN THE FACE OF CHANGING CONSUMER PATTERNS. ЕСПРСТП [Internet]. 2026 Mar. 3 [cited 2026 May 20];(1 (37):108-20. Available from: https://economic.strategy.journal.btu.kharkiv.ua/esptssd/article/view/145