“BRAND MANAGEMENT AND MARKETING PROMOTION OF HIGHER EDUCATIONAL INSTITUTIONS” (2025) Collection of research papers «ECONOMIC STRATEGY AND PROSPECTS OF TRADE AND SERVICES SECTOR DEVELOPMENT», (2 (38), pp. 93–107. Available at: https://economic.strategy.journal.btu.kharkiv.ua/esptssd/article/view/155 (Accessed: 20 May 2026).