MANAGING A PRODUCT’S MARKET POTENTIAL IN A COMPANY’S MARKETING STRATEGY. Collection of research papers «ECONOMIC STRATEGY AND PROSPECTS OF TRADE AND SERVICES SECTOR DEVELOPMENT», [S. l.], n. 1 (39), p. 206–218, 2026. DOI: 10.31359/2312.394X.2026.39.1.206. Disponível em: https://economic.strategy.journal.btu.kharkiv.ua/esptssd/article/view/286. Acesso em: 5 jul. 2026.