BRAND MANAGEMENT AND MARKETING PROMOTION OF HIGHER EDUCATIONAL INSTITUTIONS. Collection of research papers «ECONOMIC STRATEGY AND PROSPECTS OF TRADE AND SERVICES SECTOR DEVELOPMENT», [S. l.], n. 2 (38), p. 93–107, 2025. Disponível em: https://economic.strategy.journal.btu.kharkiv.ua/esptssd/article/view/155. Acesso em: 20 may. 2026.