SALES PROBLEM OR CONSUMER RELATIONSHIP: DETERMINANTS OF FUNCTIONAL FOOD MARKET PROMOTION. Collection of research papers «ECONOMIC STRATEGY AND PROSPECTS OF TRADE AND SERVICES SECTOR DEVELOPMENT», [S. l.], n. 1 (37), p. 120–134, 2026. Disponível em: https://economic.strategy.journal.btu.kharkiv.ua/esptssd/article/view/146. Acesso em: 20 may. 2026.